• DGPI Global Ltd

A Killer Marketing Plan for Startup Entrepreneurs

Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan?

The best marketing ideas are simple and inexpensive, but they don't come out of the blue. They require an out-of-the-box, innovative thought process. Always remember that building your brand is a perpetual process, so get into the right mindset from day one.

Here are eight marketing tips that can help you establish a solid framework.

1. Define your end goal.

Just as it is practically impossible to embark on a road trip without knowing where your final destination is, you have to define your marketing and business goals.

Do you relate with your target prospects on social media? How do you plan to increase the number of followers on your profile? How do you plan to generate traffic for your website? Reaching out to leads/prospects and converting them into customers requires a well-defined approach with specific objectives.

What goals do you hope to accomplish? In two years? Five years? When you have an end goal, you can now start using landmarks. Utilising marketing strategies help you reach your destination.

2. Maintain a consistent brand and message.

The importance of consistency in the brand and message of startups cannot be overemphasised. It is often thought that consistency and discipline are important only for the biggest enterprises. 

While your startup will undergo minor changes over time, consistency is key as it instills confidence and credibility, especially for your customers.

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