Content Marketing Can Help Your Company Do More For Less
If you still think content is more of a supporting act than the star of the show, think again. True, companies have been producing content for decades– everything from brochures, flyers, direct mail, websites, podcasts and videos. And they’re still doing it. But in recent years, the concept of content marketing has been redefined. It’s shifted from being a mere bolt-on to a highly profitable discipline in its own right, complete with strategies, budgets, and long-term plans.
In fact, it’s grown so much that it now has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.
Why content should be a priority for your company Time and time again, studies have shown that people (particularly younger people) are tuning out of TV as a main source of news and information and going online instead– to social media, blogs and search engines. People not only want something more accessible, authentic, and relevant from brands like yours, but have come to expect it.
And you now have the perfect platform to deliver. But while giving customers what they want is a good reason to take content marketing more seriously than ever, it’s not the only thing that makes it attractive. The revenue it generates on a global scale is set to be worth US$ 300 billion by 2019. Done well, content marketing delivers real returns.
So let’s look at three reasons why your company needs content marketing:
Content marketing costs 62% less than outbound marketing, but generates 3x the leads!
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