For Google, UX and SEO are a match made in heaven
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley.
But we know better. At its core they’re down to the same thing. That’s because the layman doesn’t realize that what Google cares about is ultimately what will satisfy that plumber. And though initially the algorithms they used to get us there weren’t very good at that (and were easily gamed) as time goes on they’re definitely getting better at making sure SEO matches that plumber’s needs.
As a result, it is now entirely possible to combine the two to make a better experience where people not only find your site but also can easily do what they came for when they get there. But to do so you need to know what to look out for. That starts with paying attention to what Google now cares about.
Google nowadays cares a great deal about mobile friendliness. In fact, if your site is not mobile friendly, it will take a huge hit. That’s down to the fact that most users now no longer surf on their desktop or even their laptops. Instead, the majority of users uses their smartphones.
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