The Importance of Digital Marketing in 2018
Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets.
With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue to evolve.
Digital marketing is important because more and more consumers are online; digital marketing is an immediate way to reach them. Traditional marketing can no longer reach people quite like digital marketing.
The Importance of Using a Variety of Digital Marketing Channels
In order for digital marketing to succeed, businesses need to recognize the importance of using many different digital marketing channels.
A recent Clutch survey found that the digital marketing channels businesses use most are social media marketing (81 percent), websites (78 percent), and email marketing (69 percent).
Digital marketing is an easy way for companies to tell their brand’s story and brings companies to life on an online platform.
“Those three avenues are so common for businesses to use because you can highlight what your company is all about,” said Jeremy Greenberg, founder of web design and digital marketing agency 97 Switch. “People are responsive when you have the ability to tell your brand story, whether it’s on social media, your website, or email. With other mediums, there’s not as much ability to tell your story.”
Social media, email, and websites give companies the ability to reach consumers directly, which means customers are receiving more information in digital form than ever before.
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